Membership economics are unforgiving: acquisition is seasonal and expensive, and a few percentage points of monthly churn quietly undoes it. The marketing that matters starts the day someone joins, not the day they're thinking about it.
Get started free See the plan →Gyms · Fitness studios · Programme-based clinics
The three things businesses like yours lose money to, in this order.
Four moves, in the order we'd do them — each one built into Zippoto rather than bolted on.
Free trial or first class, booked online in seconds — the commitment comes later.
A structured welcome: what to book next, who to meet, when to come back. Most churn is decided here.
Attendance falls before membership cancels. That's the moment to reach out, and it can be automatic.
Loyalty and milestones that make stopping feel like losing something.
At 300 members, cutting monthly churn from 6% to 4% keeps roughly 72 more members a year — worth far more than the ads that would have replaced them.
Free to begin, no card required — and nothing to migrate when you grow.
Get started freeCommitment & retention is the Zippoto plan built for exactly these businesses. Membership economics are unforgiving: acquisition is seasonal and expensive, and a few percentage points of monthly churn quietly undoes it. The marketing that matters starts the day someone joins, not the day they're thinking about it.
It moves one number: monthly churn. At 300 members, cutting monthly churn from 6% to 4% keeps roughly 72 more members a year — worth far more than the ads that would have replaced them.
An easy first step — Free trial or first class, booked online in seconds — the commitment comes later. The first thirty days — A structured welcome: what to book next, who to meet, when to come back. Most churn is decided here. Notice the fade early — Attendance falls before membership cancels. That's the moment to reach out, and it can be automatic. Reward the streak — Loyalty and milestones that make stopping feel like losing something.
Start free with online booking — no card required, and most businesses are taking appointments in under 15 minutes. The marketing in this plan is added when you're ready, on the same account, with nothing to migrate.
